How To Create UGC Ads That Convert


92% of consumers say they trust user generated content over more traditional, glossy advertising. Learn the playbook to get UGC designed for driving sales on paid social.

User generated content is one of the hottest categories in ad creative today. However, getting content that’s built to sell can be extremely challenging when you don’t control the production.

Join BeeRoll CEO Brian Dutt and Disruptive Digital co-founder Maurice Rahmey as they take a deep dive into user generated content and how advertisers can make UGC ads that convert.

We jumped on a conversation around UGC, including:


  • What makes good UGC

  • The strategic framework for making content

  • Casting the right creators

  • Production from Pre- to Post

  • Ad testing



Maurice Rahmey


Maurice is co-founder of Disruptive Digital, a performance marketing agency that specializes in helping brands acquire new customers. Prior to Disruptive Digital, Maurice spent over 5 years working with Fortune 500 and direct-to-consumer brands at Facebook.

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Brian Dutt


Brian is the Founder and CEO of BeeRoll, where he oversees operations and product development. Brian has worked in media and advertising for over 15 years, including at FreeWheel (video ad platform), Comcast, Viacom and HBO. Brian is a graduate of Harvard Business School and Trinity College.

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