Mixtiles is a leading eCommerce brand that helps consumers turn phone photos into wall art.
Mixtiles leveraged the BeeRoll creator platform to source 115 edited videos from 50 different creators. Videos were run as Instagram ads by Mixtiles.
Mixtiles was looking to reach new audience segments by testing different talent profiles and new storylines. The brand was looking to try out creator content at scale.
Mixtiles developed modular storyboard templates to craft specific talking points and visuals.
The brand ran four different storyboards that spoke to different audience segments. E.g., husbands buying gifts for wives and wives buying gifts for husbands.
The brand worked with creators of different ages, genders, ethnicities, and living situations. The goal was to build personalized connections with different audiences.
UGC is a cost-effective way to test new creative and scale ads in rotation. The entire budget for 115 videos was in line with the production cost for one professionally shot video.
User-generated content captures natural reactions to the product, which can often outperform more "glossy" videos created on planned shoots.
Some content will dramatically outperform and some will underperform. Let the data do the talking and not subjective opinions on which creative "looks the best."